But rather than being locked into a single physical cable plant, these bundles will travel across the internet via cable modems and DSL. These Super-Premium Bundles and Channels will be able to charge a monthly fee to consumers -- everyone else will have to go free and direct via IP to compete.
Now consider what happens when you bundle channels. And HBO is well positioned to be the second. A flatter demand curve lets sellers charge prices that capture larger areas under the curve and pass more surplus back to consumers.
An enormous company like Comcast — which is both the cable distribution company, and also owns the entire NBCUniversal family of networks — has the clout to demand good terms, and the budget to move some cash around to make deals work out as needed.
Some things to note about bundled pricing: Over the past 30 years, TV services and the cables they run upon have been inextricably linked -- you paid your cable bill, and got wire and channels together. Showtime and Epix both have potential, but too much of their content has been licensed to Netflix.
So far, those cries have gone largely unheard, except for a few streaming, internet-based options. As of OctoberConsumerist is no longer producing new content, but feel free to browse through our archives. And thatI believe, will lead the big five networks to go direct, delivering their own super-bundles direct to consumers via the internet.
It was held across the street from CAA, but still worlds apart from the Hollywood glitz and glamour. In general, adding the individual demand curves creates a flatter demand curve: And the first pieces will begin to roll out early next year.
Subscription commerce can also be thought of as a form of bundling. Many of the early "vloggers" are now creating polished packages, rather than the slice-of -life vignettes that they built their audiences on.
I now firmly believe that YouTube is positioning itself to be a "super-bundle," sitting near the top of the emerging video hierarchy. Log in or go back to the homepage.
How will we watch? And as an aside, this is the opportunity my company, Revision3, is building for. Published on August 04, Jim Louderback Last weekend I attended Vidcon, the annual gathering of YouTube celebrities, video bloggers, fans and others in this burgeoning online space.
Nor is money the only problem: What price should the cable companies charge to maximize revenues? I know of at least three companies, and I assume there are many more, that are building what looks like a traditional cable TV bundle of local channels, super-nets like CNN and Lifetime and smaller channels like Current and Discovery.
The green boxes represent revenue for the seller. How will we know if YouTube is successful? To get uninterrupted access and additional benefits, become a member today. Hollywood agents and hangers-on were more prevalent, as a land-rush of sorts is underway for larger companies to sign up these new stars.
We are glad you are enjoying Advertising Age. The assumption seems to be that bundling is an artifact of another era when distribution was physical. While the ACA membership roster does include some large companies like Comcast and Viacom, it also includes hundreds of smaller cable advertising, programming, and distribution companies.
Although the company will still be a vast repository of vacation videos and cats on skateboards, it really hopes to take its place as a legitimate premium service sitting alongside Viacom, Disney and the other three. YouTube wants to be the sixth Super-Premium Bundle.
Check your browser settings or contact your network administrator. Take Disney, for example. The only real difference is the size of the screen. In the analog cable world that made sense.Concerns over cable companies'bundling practices and rapid price increases have led to a heated policy debate about government-mandated unbundling (requiring cable companies to o¤er subscriptions to "themed tiers" or individual channels).
I focus on the likely short-run e¤ects of unbundling policies for consumers, networks and cable operators.
By bundling channels, the cable company can charge each customer $ ($13 discounted 10%) for the bundle, yielding combined revenue of $ The consumer surplus would be $2 in the non-bundle and $ in the bundle.
As cable packages have ballooned in both volume and price over the years, a growing segment of consumers has demanded options for unbundled, choose-your-own-channels cable.
So far, those cries have gone largely unheard, except for a few streaming, internet-based options. Cable networks, of course, unabashedly oppose unbundling, as they could lose up to half of their current revenue under such a model.
"I think the choice you get from cable is one of the most attractive things you get from [the bundle]," says Ed Durso, executive vice president of administration for ESPN.
cable/satellite subscriptions and viewership for 64 main cable channels.
I use the estimates to simulate the ﬁthemed tiersﬂscenario (breaking up the bundle into 7 mini-tiers by channel genre). I –nd that consumers do not gain much from unbundling. The best-case increase in consumer surplus is estimated at just 35 cents per household per month.
The Welfare Effects of Bundling in Multichannel Television Markets channels consumers watch and for how long, and market-leveldata on bundle purchases, i.e.
which bundles of channels consumers purchase, what channels they contain, and what prices are charged. the effects of unbundling in television markets.Download